Canada Perspective is an independent digital news publisher owned and operated by Northern Beacon Media Inc., an Ontario corporation (Ontario Business Registry company number 1003194827) with its registered office at Unit 12, 95 King Street East, Toronto, ON M5C 1G4, Canada. The publication is editorially independent and accountable to its readers through a transparent governance structure.
Who owns Canada Perspective?
Canada Perspective is wholly owned by Northern Beacon Media Inc., a privately held corporation registered in Ontario under company number 1003194827. The registered office is located at Unit 12, 95 King Street East, Toronto, ON M5C 1G4. Ownership is structured to ensure editorial independence from outside influence.
Northern Beacon Media Inc. is the sole corporate entity behind the publication. No external shareholders, political organizations, or advocacy groups hold any ownership stake that could compromise the independence of our journalism. The company is governed by Canadian corporate law and is subject to public disclosure requirements through the Ontario Business Registry.
How is Canada Perspective funded?
Canada Perspective is funded through a diversified revenue model including display advertising, affiliate links, commercial partnerships, sponsored content, newsletter sponsorships, and content licensing. All sponsored or commercial material is clearly labelled, and affiliate links are disclosed to readers.
Display advertising is sold directly and through third-party networks. Affiliate links appear where relevant and are marked with a disclosure statement. Sponsored content and commercial partnerships are subject to a strict policy that prohibits advertisers from influencing editorial conclusions. Newsletter sponsorships are clearly identified in each issue. We also earn revenue through content licensing agreements with other publishers. No funding is accepted from political parties, government agencies, or advocacy groups unless it is through transparent, arms-length commercial arrangements that are fully disclosed.
Detailed information about our advertising and affiliate practices can be found on our Advertising & Affiliate Disclosure page.
How does the publication maintain editorial independence?
Editorial independence is guaranteed by a firewall between the business and editorial operations. No commercial partner, advertiser, or sponsor can influence editorial decisions, story selection, or the conclusions of any article.
The Editor-in-Chief, Catherine Roy, holds final authority over all editorial content. Our Editorial Policy explicitly prohibits any commercial relationship from determining or shaping journalistic conclusions. All articles are drafted by named writers, reviewed by an editor, and fact-checked before publication. Sponsored and affiliate content is segregated from editorial content and clearly labelled. The business team operates separately from the newsroom, and revenue targets never dictate coverage. This structure is documented in our internal governance manual and reviewed annually.
Who is accountable for editorial standards?
Catherine Roy, Editor-in-Chief of Canada Perspective, is ultimately accountable for all editorial standards, publication decisions, and corrections. She can be reached at catherine.roy@canadaperspective.org or +1 416 555 0221.
Ms. Roy oversees the entire editorial team, including Managing Editor Marc Tremblay, Provincial Affairs Editor Jessica Morin, Municipal Affairs Editor Hannah Walsh, Community & Events Correspondent Kevin Sullivan, and Standards & Fact-Checking Lead Andrew Leblanc. She also approves the Corrections Policy and handles escalated complaints. Readers can find full biographies and contact details for every editorial team member on our Our Team page.
How can I advertise with Canada Perspective?
Advertising and partnership enquiries are managed through our dedicated business development team. Please contact us via advertising@canadaperspective.org or use the general contact form for rate cards and availability.
We offer a range of advertising options including display banners, sponsored newsletters, native advertising, and commercial partnerships. All advertising is subject to our Advertising & Affiliate Disclosure policy, which ensures transparency and separation from editorial content. For more details or to request a media kit, visit our Contact page.
Our commitments
- We maintain editorial independence from all commercial, political, and external influences; no advertiser or sponsor can dictate our coverage.
- We disclose our ownership structure, funding sources, and revenue streams openly and update this information regularly.
- We subject every article to rigorous fact-checking and a named editor review before publication, with a dedicated fact-checking lead.
- We clearly label all sponsored content, affiliate links, and commercial partnerships so readers can distinguish them from independent journalism.
- We hold our Editor-in-Chief publicly accountable for every editorial decision and maintain a transparent corrections and complaints process.